Some institutional customers already signed up before August launch
Trump Media & Technology Group said Thursday it plans to launch a data feed that gives real-time access to posts from the highest-ranking accounts on its Truth Social platform, including President Donald Trump’s. The Truth API would be available to institutional customers, including high-frequency algorithmic trading firms, starting next month. The company said several firms have already signed up for the service.
The company did not provide details on how much the service would cost or how much more quickly customers would receive Trump’s posts than the rest of the world. Representatives for Trump Media and the White House did not immediately respond to requests for comment, according to The Wall Street Journal, which first reported the news.
Financial firms routinely pay for APIs from social-media platforms, including X and Reddit, to get data milliseconds faster than it becomes available online. Trump Media’s feed will close the latency gap for firms that put a premium on immediate access to the president’s posts, the company said.
Changes to tariff policy beginning last year shifted stock prices within moments, the Journal reported. During the U.S. war with Iran, Trump’s periodic posts on stop-and-start peace talks have at times battered oil futures, leaving some traders on the wrong side of million-dollar bets. The president broke with tradition by posting near-constant policy decisions and market-moving news on his social-media platform, the Journal reported.
As MSI previously reported, the company replaced Devin Nunes with Kevin McGurn as CEO in April as the stock continued to slide and the company broadened beyond social media into digital assets, finance and nuclear fusion. McGurn, the interim CEO, said the Truth API is expected to become a meaningful source of ongoing revenue for the company.
Trump’s sons Donald Trump Jr. and Eric Trump also have large followings on the platform. Trump owns about 41% of the company’s shares through his revocable trust, according to FactSet.
The president’s namesake company has launched ventures ranging from a streaming platform to a crypto stockpile since going public in 2024, racking up major losses in the process. The firm is currently working to close a deal to merge with a nuclear fusion company.
Shares of the company fell 3% to $9.28 on Thursday. The stock has dropped 77% since Trump retook office last year.
The Journal reported that the new feed is the latest example of the first family mixing its business interests and White House affairs. Trump’s return to office in 2025 revived the importance of one of the company’s core assets — the president’s Truth Social account — which traders have had to monitor at all hours for market-moving news, the Journal reported.