Google unveiled its latest lineup of Pixel phones on Wednesday, with slimmer cameras that include a more powerful zoom and artificial intelligence features designed to help users accomplish things with fewer taps and swipes. Google said the improvements are intended to give users a reason to buy new models and to expand the number of people using its AI tools.
Apple announced new AI advances in June, focusing on how the technology can help with people’s day-to-day lives, with a focus on privacy and security — using Google’s Gemini AI model to do so.
While the Pixel phones are not as popular as Apple’s iPhone, Google has been steadily increasing the amount of AI on its Pixel phones since 2023.
“Google continues to tout new software features, primarily around AI, as the reason to upgrade,” said Forrester senior analyst Andrew Cornwall. He noted the company has added a way to extract photos from videos, a teleprompter, video stabilization, and an improved speech-to-text feature.