Cybertruck sold just over 20,000 vehicles in 2025
Tesla is winding down production of its Cybertruck pickup to clear the way for the self-driving Cybercab, according to The Wall Street Journal. The electric-vehicle maker is ending the run of a vehicle it once positioned as a reinvention of the classic American pickup.
Elon Musk hailed the Cybertruck as Tesla’s “best product ever,” the Journal reported, and projected annual production of 250,000 vehicles. Sales fell far short of that projection: the Cybertruck saw just over 20,000 sales in 2025, a figure the Journal reported is expected to drop further this year.
The Journal attributed the weak sales to a combination of production delays, recalls, quality problems and political backlash. The report frames the wind-down as a reallocation of Tesla’s capacity toward the Cybercab, its self-driving vehicle.
The Wall Street Journal presented the account in a video by Becky Peterson and Sean O’Kane explaining what went wrong with what the Journal called Musk’s polarizing pickup.