Ticketmaster owns the gate to nearly every major arena in America, and it will let you know when you are not welcome — not as a neighbor, not as a fan, but as a billing address that fell outside the radius its algorithm was told to honor. The panic Friday night, when Knicks supporters learned their tickets might be void if their ZIP code sat more than 150 miles from San Antonio’s Frost Bank Center, resolved into reassurance by Saturday morning, but the episode left behind the real story: a corporation treated a fan’s loyalty as a contingent privilege, revocable without notice by a faceless database, because the entity that controls the gate answers to no community that can call it home. The BBC reported the chain of events: a geographic restriction posted on Ticketmaster’s site, intended to reserve seats for local buyers during the NBA playoffs, was reported by TMZ and ignited a firestorm, drawing rebukes from Governor Hochul and Attorney General James — in a city whose mayor is a visibly passionate Knicks fan — before the Spurs and Ticketmaster clarified that no purchased tickets would be canceled. The restriction itself is not new; the Spurs have applied it since April. The fright is.
The strongest honest version of the defense is not unserious. A finite number of seats exists, and when a marquee game draws a national crowd, the people who live in the city and support the team year-round can find themselves priced out or outbid by distant wealth. A geographic preference is a crude instrument, but it gestures at something genuine: the claim a local community has on the team it sustains, the sense that a franchise belongs, in some ineradicable way, to the place that gave it its name. New York City itself embraced that same principle when it offered $50 World Cup tickets to residents via lottery — local people first, outsiders after. That is an instinct a communitarian conservative should respect. It is also the instinct Ticketmaster’s monopoly is designed to monetize and discard.
The problem is not the impulse to keep some seats for the neighbors. The problem is that one corporation holds enough of the live-events infrastructure in America that it can impose a ZIP-code test on who participates in civic life — and every fan, team, and governor in the country has to check with that corporation to find out the terms.
This is the Live Nation–Ticketmaster arrangement in miniature. The 2010 merger created a vertically integrated giant that controls ticketing, owns or manages venues, promotes tours, and manages artists — a company that touches nearly every handhold between a band booking a date and a fan sitting down. It extracts a fee at every one of them. The Department of Justice filed suit in 2024 alleging that the company used that vertical integration to entrench a monopoly — making it structurally impossible for venues to choose a different ticketing platform and for competitors to enter the market. The geofencing panic on a Friday night is not a one-off mistake. It is what monopoly looks like when it brushes against something people actually care about. The note on the website was merely the machine showing its teeth.
Ticketmaster is not a neutral marketplace. Its relationship to the local community is the relationship of a tollbooth to a road: you pay, you pass, you have no stake and no say. When that entity posts a warning that tickets purchased from outside a radius “would be cancelled and refunded without notice,” it reminds you, with a clarity the company is now scrambling to walk back, that your ticket is a revocable license held at the pleasure of a distant algorithm. You have not bought a seat in a community; you have rented a permission slip from a trust.
Louis Brandeis called bigness a curse, and he meant exactly this: not that large companies are inefficient, but that concentration of power is incompatible with liberty regardless of what the consumer price looks like. When one company controls the only door into nearly every major arena in America, every arena becomes subject to the decisions of that company. Its policies. Its geography. Its terms of service. The Spurs may want to give local fans first crack at seats. Good. That should be the Spurs’ decision, enforced by the Spurs, accountable to San Antonio. Instead it is a corporate platform’s policy, imposed through a system no venue can practically exit, interpreted by a billing-database algorithm that a governor had to call about on a Saturday afternoon.
The conservative tradition I write from has always understood that a genuine community holds things in trust across generations — not as property to be bought and sold at the whim of a central planner, corporate or state. What Ticketmaster does is central planning by another name, and it has captured the live event the way a private-equity fund captures the nursing home: buy the gate, charge what the market will bear, sever the bond between the institution and its place. The ticket you hold for tonight’s game is the commodity I used to trade in Chicago: a paper abstraction of a real, rooted thing, owned by someone who will never set foot in the building and will never care what happens to San Antonio when the money stops. Ticketmaster does not grow the corn. It does not build the arena. It does not coach the team or fill the stands with noise on a Saturday night in June. It owns the gate. That is the whole business model, and it always has been: not to create, but to control the door to what others built.
The counter-model is not complicated, and America had it within living memory. It was a competitive ticketing market in which venues chose their own platforms and communities set their own terms. The Frost Bank Center should answer to San Antonio — to the Spurs, to the city, to the fans who fill it — not to a corporation’s billing database. Beyond that, the deeper answer is visible and requires no new invention. The Green Bay Packers are owned by their community — a nonprofit corporation held by over half a million shareholders, forbidden by its charter from moving the team or paying a dividend to a private owner. The franchise belongs to Green Bay in a legal sense that makes the geographic-restriction debate irrelevant: the community that sustains the team also owns it, so the question of who gets to attend is a question for the community, not for a tollbooth operator. In Spain, FC Barcelona and Real Madrid are member-owned clubs, democratic associations where the supporters elect the president. In the cooperative tradition I work in every day, a member-owned enterprise distributes control among the very people who use the service, and it answers to them alone. A ticketing platform built on that model — a mutual, a cooperative, a public trust — would have no reason to threaten distant fans with cancellation because its interests would be the interests of the fans themselves, not the interests of a vertically integrated gatekeeper that happens to own the door.
The distributed answer centralizes nothing, and it works. It is harder to build here, because the American sports franchise is a legal structure designed to enrich a handful of owners and to make that enrichment feel like civic loyalty. The bond between a fan and a team is real, but the bond between a franchise and its city is a contract, and the party with the money writes the terms. What Ticketmaster exposed this weekend is what the contract cost: the right to belong to a place, reduced to a billing address, subject to cancellation without notice by a corporation that has never belonged to any place at all. The fright was temporary, but the condition it revealed is not. The Department of Justice case against the merger is the right case, and it should be pressed to the end — unwinding the integration, restoring competition at the turnstile, and letting the people who built the arena decide who comes through the door. We have been renting our own communities for years. The bill is coming due, and the tollbooth operator is still deciding who gets in.