Sports rights expansion includes NBA, Mexican national soccer
Prime Video said the investment targets original content production, the acquisition of local productions and the strengthening of sports broadcasting rights in Mexico, Brazil, Argentina, Colombia and Chile. The announcement was made at Prime Video Presents Latin America, the company’s first regional event, held in Mexico City.
Kelly Day, vice president of international at Prime Video, said: “What is happening in Latin America right now is extraordinary: the talent, the stories and the audiences.” “This is not a bet on a single country or a single genre. It is an investment in the entire region and in every way fans engage with Prime Video,” Day said.
The 2027 content slate includes second seasons of the Mexican adaptation of “La Oficina,” the Brazilian series “Tremembé” and the Argentine production “Menem.” New titles announced include “Florence Cassez,” the Brazilian biographical film “Marília,” “Te Odio, Te Amo,” “Rojo Corazón,” “Catedrales” and “Valentina.”
Mexico-specific programming announced for 2027 includes new seasons of “LOL” and “El juego de las llaves,” along with “Los culpables,” “La venta” and “Por catálogo,” according to Expansión.
In Brazil, Prime Video announced a documentary series about singers Maiara and Maraisa and the reality show “Oi, Sumido!” with creative direction by Boninho, the former director of Big Brother Brasil, according to Folha de S.Paulo. The Brazilian slate also includes productions about late singer Marília Mendonça and the second season of “Tremembé.”
Prime Video said the sports component seeks to expand the platform’s live programming offerings. More than 20 million Latin American households watched sports on Prime Video in 2026, surpassing the total for all of 2025, according to company data.
After reaching an 11-year global agreement with the National Basketball Association, Prime Video expanded its coverage to more than 200 games per season in Brazil and Mexico and introduced league broadcasts in Argentina, Colombia and Chile. The platform will also carry 38 home matches for Mexico’s national soccer team over four years beginning Sept. 26.
Separately, Prime Video announced that before the end of 2026 it will enable subscriptions to third-party streaming services and movie rentals and purchases in Costa Rica, the Dominican Republic, Guatemala, Paraguay and Peru. Users will be able to access those options directly through the Prime Video app without an Amazon Prime membership.