The alternative to an all-powerful state is not another slogan from the political left. It is free enterprise—the plain, popular idea that people should be allowed to work, build, trade and prosper without surrendering their lives to government.

That distinction matters because Marxists have been making progress in their attempted takeover of the Democratic Party. The ideas behind that campaign are not harmless theories. They have caused misery over the past century, and they deserve a direct rebuttal rather than the usual ceremonial respect.

The propaganda mechanism here is label misframing. The receipt is the Associated Press polling result reported by Stefanie Dazio and David Keyton: free enterprise is much more popular than either “capitalism” or “socialism.” That is not a minor branding footnote. It is the public telling political operators that the word “enterprise” still sounds like opportunity while “capitalism” and “socialism” arrive carrying the baggage their champions have earned.

The editorial argument is separate. Americans have not suddenly volunteered for state control. They are responding to labels that political campaigns load with moral meaning. The Marxist program wants to keep the machinery of coercion while repainting it in compassion-colored language. Call it care. Call it justice. Call it progress. The state remains the state.

The polling does not prove that every voter has completed a seminar in political economy. It proves something more useful: language changes the frame. “Free enterprise” sounds like people making choices. “The all-powerful state” sounds like the government taking the choices away. Those are not interchangeable descriptions, and pretending they are is the oldest trick in the brochure.

Stefanie Dazio and David Keyton report for the Associated Press. The title before us invokes Jason Arday and “the real culprits,” but the larger point is unmistakable: the real culprits are the ideas that excuse coercion, punish initiative and treat government power as the cure for every social failure.

The Marxists do not need to retreat. They need only keep translating their program into the language of compassion. That is the con: sell surrender as solidarity, call control freedom, and hope nobody notices who is holding the keys.

Free enterprise does not need a branding makeover. It needs defenders willing to name its alternative clearly. That alternative is not compassionate, modern or progressive. It is state power.

And Americans should be wary of anyone asking them to confuse it with freedom.